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CHOOSE YOUR

FAVOURITE FIT

'What fit is right for me?' we hear you say! Jeans are one of the most hardworking staples in your wardrobe, so picking the right pair is key. From flared and bootcut styles to slim and skinny fits, we'll break down exactly what makes each fit unique.

WHAT ARE THE LATEST

WOMEN'S DENIM TRENDS?

There's no denying that whatever the season, fashion's obsession with denim is constant. Scroll on for our list of the six jean trends that are set to dominate this year.

4x5 Grey

HOW CAN

YOU MAKE YOUR JEANS LAST LONGER?

Have you been throwing your favourite jeans into the washing machine without much thought? We're here to help!


How often should you wash your jeans?

The less washing the better. Every ten wears is a good rule to follow, but you should wash your jeans earlier if you stain them!

How should you wash new jeans / all jeans?

Washing your jeans on a cold, delicate wash will reduce the likelihood of them shrinking. If you have a dark setting, choose this for blue, black and dark-tone jeans.

How should you dry jeans?

Dry inside out to avoid fading. NEVER dry jeans in a tumble dryer and always hang them on a line or airer.

How do you stop black jeans from fading?

Always wash your jeans inside out, on a cold wash, and always with other dark clothes.

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